Outbound should be predictable, not loud.
You sell
decarbonization services
You reach
the procurement leads with the budget
How it works.
Connect the systems you already run
Your CRM, inbox, LinkedIn and Notion stay where they are. Nothing migrates, nobody learns a new interface.
Build the signal
Sustainability reports, CDP and CSRD disclosures, procurement filings and conference rosters, read to find who controls the budget.
Find the warm path first
Your network is checked for second-degree connections and former colleagues before anything goes cold. Where a path exists, the introduction is drafted for you.
Reach them the way they're actually reachable
A warm introduction where the relationship exists, LinkedIn or email where it doesn't. Each one written from the research, sent from your accounts.
Learn and sharpen
Every reply and non-reply feeds back in: who responds, which angles convert, where your market pays attention.
Your team decides who's worth contacting. Everything before that is automated.
Roughly 80% of outbound is operational: research, list building, drafting, tracking. That part is automated.
The other 20% is judgment, and we don't pretend it goes away.
We built this for ourselves first.
Pathfinder started as internal infrastructure at Zero Circle. We needed to reach a few hundred people, and nothing on the market could find them.
We built Pathfinder because we had the same problem our clients had. Then they started asking whether we could point it at their customers.
Most outbound software optimizes for volume, which is the wrong variable in a specialized market.
The same condition shows up in two different markets.
Decarbonisation decision-makers inside large organizations
A handful of people inside a forty-thousand-person company control the budget, and no database tells them apart.
For providers selling into large industrials.
Climate capital with a specific mandate
Of thousands of funds, perhaps forty genuinely fit. A fund's real thesis lives in its portfolio, not its website.
For founders raising with no warm investor network.
We get paid when it works.
Twenty minutes on two or three of your own accounts.
4–6 weeks. Stack connected, list built, first outreach run.
Run as an ongoing outreach function, reported back to your team.
For deal origination, where there is a clear transaction to tie to.